In the Absence of Sight

In The Absence of Sight, an exhibition by Alelejandro Acierto, centers on the erasure of the Indigenous Philipinx. The ghosts of a people group. The absence.

The design of this catalog and the exhibition branding focus on creating something that felt like it was missing - gone but still there, a ghost. The blind emboss on the cover, clear vinyl on the gallery windows, quotes floating in the middle of blank pages, and strong questions left hanging at the bottom of pages, all seek to emphasize this idea.

Project Includes:

Digital Content:

• Social Media Elements (Instagram + Facebook)

• Digital Poster

• Email Campaign

Print:

• Catalog

• Gallery Branding

• Exhibition Postcard

Digital Elements:

To translate print to digital, the blind embossed title was turned into a light grey, balancing the lowest opacity possible with legibility, depending on the specific output.

Master of Fine Arts Exhibition Catalog + Branding

 I created a branding system that was cohesive while celebrating the differences between the 3 graduating MFA candidates. Using a dynamic and upbeat color palette, I centered each introduction spread around the artists’ unique handwriting, to further emphasize their individuality.

Project Includes:

Print:

• Exhibition Catalog

• Gallery Branding

Digital:

• Social Media Elements (Instagram & Facebook)

• Artist Lecture Slides

• Broad Art Museum Website elements

Digital Elements

Interactive Poster

This interactive poster featured removable flyers, with a flexible branding system, so that each flyer had a unique design while maintaining a recognizable brand. As the flyers were removed, the poster evolved - creating a dynamic and continually eye catching experience. I also worked to create physical solutions for the poster, such as creating a jig to drill holes through the flyers and providing additional support behind the screw pegs so the poster was able to withstand the force of removing the flyers.

I translated the print experience of the interactive poster, into a digital experience by creating a series of GIFs used on social media and other digital outlets.

Project Includes:

Print:

Interactive Poster + Flyers

Window Vinyl Display

Digital:

• Social Media Elements

• Email Campaign

• Gifs

Clarissa R. Gerber - Self

I created and designed a branding system for Clarissa R Gerber’s (now known as Clarissa R Katz) solo exhibition at Michigan State University Union Art Gallery.

This Branding Gallery Includes:

Digital Content:

• Email Campaign

• Social Media Campaign (Facebook & Instagram)

Print Content

• Exhibition Brochure

• Artist Statement Poster

• Vinyl Window Display

The Process:

Chicago Trip

Process:

Microcosm: A Little World

MICROCOSM: a little world  // MACROCOSM: the great world

The interior of each accordion book is made up of a line of pixels from the photo book-jacket. The inside of each book is its own little world that functions entirely on its own. Yet, when the box is turned upside down, it reveals a cutout that exposes pages from all of the books, working together to create a macrocosm.

Palette: Time in Color

Language

Paint The Sky

Play By Eye – Lithography

Figuring it out

What is design? Why does it matter? How does one make meaningful work?  How do *I* learn to make meaningful work?

This 60 page, unbound book is a snapshot of a small notebook that I carried around everywhere I went from December 2016 to March 2016. It is a book of questions and lists and lists of questions. Of quotes from books and professors and speakers and movies.  Research of my own and other artists and scientists and writers.  Maps and drawings and flow charts. 

 

This book is part of an ongoing project to discover why design matters and my role in the world as a graphic designer. So far, I have learned that sometimes the best thing to say, "I don’t  know. I don’t know what it is or why is matters. Yet."

Play By Eye – Photography

“I play by eye in the same way that musicians play by ear”

 

Musicians listen to notes and create compositions, following an code, unknowable for

the rest of the world. Music evokes feelings and emotions that are beyond words. The

rhythm and pattern of the each instrument playing together to create an symphony that

when other hear, creates inexpressible feelings. It is a language entirely beyond words.

 

“I play by eye in the same way that musicians play by ear”

 

Color is the language that I most naturally think and feel in. Rather than gravitating to

words or music to express my thoughts, I find that complex color combinations most

clearly display what I am feeling. This book highlights the complex relationships built

within colors and the hues that create the colors. This book is not created by using a pattern or a linear structure. It is built by intuitively placing images and colors,highlighting the true color of our world.

Does It Matter?

The 5 inch by 5 inch book is created by printing concentric circles on transparencies. The CMYK values of each color is separated on to different pages of transparencies, so that when the viewer turns the pages, they are able to essentially deconstruct the color. This color manual brings questions of value and importance to the surface, but instead of presenting the viewer with answers or opinions, the body of the book is entirely void of text, creating a situation for the viewer to think about the questions independently. There are 20 sets of concentric circles within the book.

60 acetate pages, 20 card stock pages. Inkjet printing.