In the Absence of Sight

In The Absence of Sight, an exhibition by Alelejandro Acierto, centers on the erasure of the Indigenous Philipinx. The ghosts of a people group. The absence.

The design of this catalog and the exhibition branding focus on creating something that felt like it was missing - gone but still there, a ghost. The blind emboss on the cover, clear vinyl on the gallery windows, quotes floating in the middle of blank pages, and strong questions left hanging at the bottom of pages, all seek to emphasize this idea.

Project Includes:

Digital Content:

• Social Media Elements (Instagram + Facebook)

• Digital Poster

• Email Campaign

Print:

• Catalog

• Gallery Branding

• Exhibition Postcard

Digital Elements:

To translate print to digital, the blind embossed title was turned into a light grey, balancing the lowest opacity possible with legibility, depending on the specific output.

Master of Fine Arts Exhibition Catalog + Branding

 I created a branding system that was cohesive while celebrating the differences between the 3 graduating MFA candidates. Using a dynamic and upbeat color palette, I centered each introduction spread around the artists’ unique handwriting, to further emphasize their individuality.

Project Includes:

Print:

• Exhibition Catalog

• Gallery Branding

Digital:

• Social Media Elements (Instagram & Facebook)

• Artist Lecture Slides

• Broad Art Museum Website elements

Digital Elements